ACCURATE - The information must be true, verifiable, and not deceptive. Accurate career information is based on empirical data and can be validated by comparing sources or checking for internal consistency.
CURRENT - The information must be applicable to the present time. Keeping information current requires a process of eliminating the old and adding the new. While some types of information are more perishable than others, it is generally accepted that occupation and education information should be reviewed and updated at least annually to be current.
RELEVANT - Relevant information applies to the interests of the individuals who use it for the decisions they are facing. It should reduce a person's uncertainties about work and education while facilitating choice and planning. Since we live and work in local labor markets rather than in national ones, the better the description of local conditions, the more relevant it is to us. State and local information is usually more valuable than national.
SPECIFIC - For information to be specific, it must contain concrete facts. General observations are often interesting and can provide a background for further analysis, but specific facts are essential to realistic planning and decision making.
UNDERSTANDABLE - People using information must be able to comprehend it before they can use it. Data must be analyzed and converted into words. The content of the message should avoid ambiguities and be informative to the intended audiences.
COMPREHENSIVE - The information should include all the important categories within its scope of coverage. In CIS that includes the full range of occupational opportunities, their related educational programs of study and training, and the schools that offer them as the core. Related to that is information about money for school, looking for work, employers and industries, working for yourself, and so on.
UNBIASED - This characteristic is about the motivation or purpose for which the information is being produced and delivered. It is unbiased when the individual or organization delivering the information has no vested interest in the decisions or plans of the people who are receiving the information.
COMPARABLE - The information presented should be of uniform collection, analysis, content, and format so that you can compare and contrast the various occupations, programs of study, and schools.
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